September 4, 1998

I was digging through some old negatives this past week and came across some that I had shot a couple of years ago for a small chain of newspapers owned by a man named Phillip Smith.

Phillip you see, was a client of my wife's and since I had been working as a newspaper photographer, he was familiar with me and my work before I had even met him. Well, as things go, I got out of the newspaper business and had opened a studio. I started out shooting weddings, portraits and a bit of commercial work  in between. One thing that I learned while shooting all of this is that first, I'm really not much of a portrait photographer and next, I hate shooting weddings...

So, here I am, self employed and I hate the things that I'm supposed to be shooting. The idea was to change the shooting to something that I was good at and that I enjoyed, so I took on a partner and we started doing some digital imaging work. We were almost immediately approached by Mercedes-Benz and were asked to propose a plan for world-wide distribution of images for newspapers, magazines and other publications. After a lot of work, we put a proposal together and our 30 minute meeting with the Mercedes-Benz communications director turned into a 2 hour meeting. Needless to say, we were very hopeful of the possibilities.

It took Mercedes three months of research to decide that the ideas we proposed were good, but too expensive for them to realistically accomplish. So, we lost the deal.

Not wanting the experience to be a total wash, I took the books that we used for the presentation to Mercedes-Benz by the Industrial Development Authority here in Tuscaloosa- they are the folks who enticed Mercedes to build their plant here. Who better to ask then those who actually did get the work they were after?  I sat down with Alan Harper, who is one of the representatives for Tuscaloosa and showed him the books that we had laid out and printed and asked him what I did wrong?

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PAINTSVILLE-I had a solid two weeks of travel and Paintsville was my first stop. I had met Kate Dickson, the publisher of the Paintsville paper in Tuscaloosa and had looked forward to seeing her on the trip. After finding the paper I was told that the weather was turning bad and that I should shoot as soon as possible. I photographed several things around the town but nothing that I thought really stood out. The next morning, the rain had cleared and it was a wonderful day, so my guide for the day and I got off to an early start and we came across this scene with the car. It's one of my favorite images from the trip but I am a little disappointed in the reproduction of the car- it tends to wash out a bit in the book. One of the other areas that I photographed was people working at the paper, so we tried to make the smaller inset images a mix of community and newspaper. Here, it shows the circulation manager, Phillip Glover. One of the most unusual things about the Paintsville paper is that their darkroom was an old frozen meat locker. It was a bit creepy walking into it, but it was actually quite functional (and DARK!).

I could tell after a moment or two that Alan seemed to be really interested in what we'd done. After looking the book over for a few minutes he looked at me and said "YOU did this?". He was impressed with the presentation and said that he thought that a lot of companies  would pay well to have their presentations look the way that this one did. So, we started looking for them.

A week or two went by and I got a call from a man named George Newman. George is the president of a trucking company in a little town called Vernon that's about 60 miles north of Tuscaloosa. I met George and his partner, Mike Miller at the local "O'Charlie's" and brought the book that we'd done for the Mercedes project. They told me on the phone that they wanted a book to present to chemical company executives and Alan Harper from the IDA had recommended that they talk to us.

I showed him the work that we'd done and some of the industrial photography that I had in my portfolio. We were hired to do the work on the spot and it was a gigantic shot in the arm for the business. We got the book out under the deadline and to this day, I think it's some of the best industrial photography that I've done. The book was full color and hard bound cover with a gold foil embossed logo. The book was a huge success and they gleaned enough business from their presentations to proceed with their business plans.

Shortly after finishing up the Trucking book, Phillip Smith came into my office to say hello. I showed him the book and explained that the printing had been done with a state of the art technology called "digital lithography" which gives the appearance of an offset print job from a machine that's basically a laser printer on steroids. The advantage of this kind of printing is that short run, full color work can be done at very economical prices.  He loved the book and asked me several questions about it. A week later, Phillip was back in my office to tell me that he wanted a book for his company.

 

I met Phillip's right hand man, a guy named Bill Buchanan. Bill is a big, strong looking guy with a great presence about him. We sat down and came up with a basic plan as to what PTS Newspapers wanted and I was told that the publishers of each paper would send me photos and text for "their" pages.

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LOUISIANA- For a small river town, I found that Louisiana, Missouri to be a charming town (they do need a good hotel there, but that's another story...). Located about 60 miles south of Hannibal, Louisiana sits on the banks of the Mississippi River and has a downtown area that's showcased in Victorian style architecture. Since this is a main feature of the town, I thought that showcasing some of these buildings would be appropriate. I also went to the local livestock auction to see if I could find a nice community shot. I came across these two gentlemen passing a few moments together. The lighting was exceptional that day and to me, this shot shows the closeness that you could feel among the people in town.

A few days later, I got a call from Bill and was told that some of the material was at his office and I could start the layout work. I picked the package up and brought it back to the office. We were immediately disappointed with the photos that we got and I called Bill's office and requested a meeting to go over the text and photos.

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PERRYVILLE-Perry County is located about 100 miles south of St. Louis. It's a nice town and was one of my favorites on the trip. The Publisher there, Randy Pribble, is also an exceedingly nice guy. Randy rode me around town and mentioned a church that was "really pretty", well, imagine my surprise when we walked into this cathedral in the middle of rural Missouri. We were granted permission from the church to shoot the interior and were even allowed to set up lights. The priest who escorted us asked lots of questions about my equipment and mentioned that they were looking for someone to shoot a new interior of the church. I set up and shot a roll for the PTS book and loaded a 2nd roll and gave it to the Priest- it's the least I could do after giving me run of the place.

It's really a tough spot to be in when you have to go into a clients office and tell him that the photographs from his newspapers were not up to the standards we thought the book should have. How do you do this and not lose your work? I decided that the only thing that I could do was be up front and honest about these images. I thought that if they were going to pay me to do this job that I needed to use my best judgement and that was to look for other sources for images.

I sat down with Bill and explained the situation as I saw it and recommended that we hire a photographer in each location to shoot the images for us.  I was immediately relieved when he not only agreed but thanked me for being honest with him. I have learned that dealing with Bill was a great experience and I have come to appreciate it.   During this conversation, there was a discussion about image consistency from one location to the next and because we would be using different photographers at each location would there be a visual consistency in the book? Since the images in the book would be large, they would have to have both an artistic and technical consistency and it was decided that one person should shoot the images. So, you guessed it- I shot them.

PTS is a small chain of newspapers and they specialize in small mostly rural locations to do business in. PTS is also different from most newspaper companies because they also "lease" publications from private owners. Basically, PTS pays a fee to the owner, manages the day to day operations and makes their profit from the residuals. To me, it's an incredibly clever way to do business and I don't know of any other newspaper company who operates like this. I'd come to find out that this was "Typical PTS". I was in 15 states in about a month- traveling to each town that the company has a newspaper in to shoot the slice of life images that you'd typically associate with a newspaper. The plan was that each publication would have two pages. One of those pages would have a full page photo of something that's distinct to that community and a smaller image of either the newspaper staff or a community event would be inset into the full page image.

While traveling, I made it a point to stop into the paper and meet the staff. I was amazed at the quality of the facilities and equipment that PTS was using- very unusual for a small chain of newspapers to have good equipment. I was so impressed that I told Bill that if I ever was gong to get back into the newspaper business, I'd send them a resume.

In my travels, I went as far north as Linton, Indiana, where I walked almost a mile in knee deep snow with a full compliment of camera equipment to shoot a picture of a covered bridge and as far west as Denver (actually, the newspaper was located in Ulysses, Kansas- Denver was the closest airport that I could get a flight into- a five hour drive to Ulysses). I went as far south as Mexico, where the publisher of the Wesleco, Texas Town Crier took me to Mexico for lunch. The specialty of the day was Goat...I was a little leery at first, but decided that it tasted a lot like lamb and really wasn't that bad. I also saw a misty road in an early Kentucky sunrise while shooting in Paintsville, Kentucky. Other towns that I visited were Batesville, Mississippi; Bowling Green, Missouri; Center, Texas; Elsberry, Missouri; Hemphill, Texas; Lousiana, Missouri; Troy, Missouri; Perryville, Missouri; South Pittsburg, Tennessee and Thomaston, Georgia.

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SOUTH PITTSBURG- Located just across the Tennessee-Alabama border, South Pittsburg is a funny little town. The bridge pictured is mammoth and spans across the Tennessee River. the locals call it "The Bridge To Nowhere" because it was built as a Pork project and the land across the river is basically undeveloped. One of the other oddities in town was the fireworks store. We got lost trying to find the hotel and stopped to ask for directions. The clerk of the store pointed to a glow in the distance and told me to simply follow the glow. Well, we did and at the end of the trail we not only found the hotel but one of the largest, most colorful neon signs I've ever seen. It was spectacular.

 

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THOMASTON-Thomaston was one of the towns that I visited as a 2 day trip by itself. I happened to go on Martin Luther King day and used it as an opportunity to photograph the parade that the town had. One of the shots that I made was the inset image of the police officer waving to the passer-by. It's a typically southern photo and to me shows the charm of southern life. I was also taken with the courthouse in Thomaston and used it as the main image for the page. I was watching TV and saw a movie that used this courthouse. The cover shot for the booklet was also made in the pressroom of the Thomaston paper.

I've scanned some of the pages so that you can see both the layouts and the images that we used. As a technical sidebar, the images were scanned with a UMAX S-12 flatbed scanner, which I have at home and at the office. I like this scanner specifically for scanning from publications. UMAX has a "descreen" setting that allows scans to be made without the checkerboard (moiré pattern). Each page was scanned individually and then pasted together in Photoshop. To my knowledge, UMAX is the only scanner with this option.

I'd also like to thank the folks at PTS for allowing me to share these images with you. They're a classy group of people and if you're a newspaper photographer or are looking to break into the business, they're worth a look.

Have a great week.

Mark Lent

 

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Mark Lent
< mlent@dbtech.net >
former photojournalist
Tuscaloosa, AL
Other journals by Mark Lent
329 Is Photojournalism Dead? Mark Lent Yes, traditional photojournalism is quickly dying.
224 February 12, 1999 I was watching the Budweiser 25 lap shoot-out at Daytona last weekend and I sighed a little, knowing that this year, I won't be at any of the Talladega races as a photographer.
223 February 12, 1999 How to Shoot NASCAR
210 January 30, 1999 A real assignment from a real newspaper.
185 December 10, 1998 You see, this is what we as photojournalists will be doing in the not so distant future. We will work not only as photographers, but visual storytellers collecting information and then packaging it into presentable form for our viewers
143 September 5, 1998 Give 'em hell Jerry Pope
142 September 4, 1998 I got out of the newspaper business and had opened a studio. I started out shooting weddings, portraits and a bit of commercial work  in between. One thing that I learned while shooting all of this is that first, I'm really not much of a portrait photographer and next, I hate shooting weddings...
141 September 3, 1998 Let's Go Bar-B-Quein'
132 August 11, 1998 My first all-digital journal entry
125 July 30, 1998 I'll never forget the first time that I saw a photo on a computer screen
97 June 17, 1998 This journal entry is different from my others. No photos, no talk about the "shot that got away" nothing like that. In fact, I'm not even going to talk to you about anything that remotely resembles newspaper work
74 May 19, 1998 Sports photography...To me, it's always been the essence of photojournalism
72 May 11, 1998 ...every once in a while, you run across someone while covering a story that changes your whole life.
65 April 21, 1998 After working for newspapers in Alabama for 8 years, I've come to take tornado warnings very seriously
51 March 31, 1998 101 Ways to Photograph a Welder (part two)
44 March 24, 1998 101 Ways to Photograph a Welder
35 March 10, 1998 In theatre, what you don't see is just as important as what you do see...
25 February 22, 1998 Admittedly, there are many things that the press does that irritate, enrage and awe me.
18 February 17, 1998 I knew that it was ridiculous for me to have to take my wife  to a murder scene just to spend "quality time"
9 February, 1998 Life in a southern town
 
Contributor since 1998
 
   


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