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September 4, 1998
I was digging through some old negatives this past week and came across
some that I had shot a couple of years ago for a small chain of newspapers
owned by a man named Phillip Smith.
Phillip you see, was a client of my wife's and since I had been working
as a newspaper photographer, he was familiar with me and my work before
I had even met him. Well, as things go, I got out of the newspaper business
and had opened a studio. I started out shooting weddings, portraits and
a bit of commercial work in between. One thing that I learned while
shooting all of this is that first, I'm really not much of a portrait
photographer and next, I hate shooting weddings...
So, here I am, self employed and I hate the things that I'm supposed
to be shooting. The idea was to change the shooting to something that
I was good at and that I enjoyed, so I took on a partner and we started
doing some digital imaging work. We were almost immediately approached
by Mercedes-Benz and were asked to propose a plan for world-wide distribution
of images for newspapers, magazines and other publications. After a lot
of work, we put a proposal together and our 30 minute meeting with the
Mercedes-Benz communications director turned into a 2 hour meeting. Needless
to say, we were very hopeful of the possibilities.
It took Mercedes three months of research to decide that the ideas we
proposed were good, but too expensive for them to realistically accomplish.
So, we lost the deal.
Not wanting the experience to be a total wash, I took the books that
we used for the presentation to Mercedes-Benz by the Industrial Development
Authority here in Tuscaloosa- they are the folks who enticed Mercedes
to build their plant here. Who better to ask then those who actually did
get the work they were after? I sat down with Alan Harper, who is
one of the representatives for Tuscaloosa and showed him the books that
we had laid out and printed and asked him what I did wrong?
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PAINTSVILLE-I
had a solid two weeks of travel and Paintsville was my first stop.
I had met Kate Dickson, the publisher of the Paintsville paper in
Tuscaloosa and had looked forward to seeing her on the trip. After
finding the paper I was told that the weather was turning bad and
that I should shoot as soon as possible. I photographed several
things around the town but nothing that I thought really stood out.
The next morning, the rain had cleared and it was a wonderful day,
so my guide for the day and I got off to an early start and we came
across this scene with the car. It's one of my favorite images from
the trip but I am a little disappointed in the reproduction of the
car- it tends to wash out a bit in the book. One of the other areas
that I photographed was people working at the paper, so we tried
to make the smaller inset images a mix of community and newspaper.
Here, it shows the circulation manager, Phillip Glover. One of the
most unusual things about the Paintsville paper is that their darkroom
was an old frozen meat locker. It was a bit creepy walking into
it, but it was actually quite functional (and DARK!).
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I could tell after a moment or two that Alan seemed to be really
interested in what we'd done. After looking the book over for a
few minutes he looked at me and said "YOU did this?".
He was impressed with the presentation and said that he thought
that a lot of companies would pay well to have their presentations
look the way that this one did. So, we started looking for them.
A week or two went by and I got a call from a man named George
Newman. George is the president of a trucking company in a little
town called Vernon that's about 60 miles north of Tuscaloosa. I
met George and his partner, Mike Miller at the local "O'Charlie's"
and brought the book that we'd done for the Mercedes project. They
told me on the phone that they wanted a book to present to chemical
company executives and Alan Harper from the IDA had recommended
that they talk to us.
I showed him the work that we'd done and some of the industrial
photography that I had in my portfolio. We were hired to do the
work on the spot and it was a gigantic shot in the arm for the business.
We got the book out under the deadline and to this day, I think
it's some of the best industrial photography that I've done. The
book was full color and hard bound cover with a gold foil embossed
logo. The book was a huge success and they gleaned enough business
from their presentations to proceed with their business plans.
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Shortly after finishing up the Trucking book, Phillip Smith came
into my office to say hello. I showed him the book and explained
that the printing had been done with a state of the art technology
called "digital lithography" which gives the appearance
of an offset print job from a machine that's basically a laser printer
on steroids. The advantage of this kind of printing is that short
run, full color work can be done at very economical prices.
He loved the book and asked me several questions about it. A week
later, Phillip was back in my office to tell me that he wanted a
book for his company.
I met Phillip's right hand man, a guy named Bill Buchanan. Bill
is a big, strong looking guy with a great presence about him. We
sat down and came up with a basic plan as to what PTS Newspapers
wanted and I was told that the publishers of each paper would send
me photos and text for "their" pages.
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LOUISIANA-
For a small river town, I found that Louisiana, Missouri to be a
charming town (they do need a good hotel there, but that's another
story...). Located about 60 miles south of Hannibal, Louisiana sits
on the banks of the Mississippi River and has a downtown area that's
showcased in Victorian style architecture. Since this is a main
feature of the town, I thought that showcasing some of these buildings
would be appropriate. I also went to the local livestock auction
to see if I could find a nice community shot. I came across these
two gentlemen passing a few moments together. The lighting was exceptional
that day and to me, this shot shows the closeness that you could
feel among the people in town.
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A few days later, I got a call from Bill and was told that some of the
material was at his office and I could start the layout work. I picked
the package up and brought it back to the office. We were immediately
disappointed with the photos that we got and I called Bill's office and
requested a meeting to go over the text and photos.
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PERRYVILLE-Perry
County is located about 100 miles south of St. Louis. It's a nice
town and was one of my favorites on the trip. The Publisher there,
Randy Pribble, is also an exceedingly nice guy. Randy rode me around
town and mentioned a church that was "really pretty",
well, imagine my surprise when we walked into this cathedral in
the middle of rural Missouri. We were granted permission from the
church to shoot the interior and were even allowed to set up lights.
The priest who escorted us asked lots of questions about my equipment
and mentioned that they were looking for someone to shoot a new
interior of the church. I set up and shot a roll for the PTS book
and loaded a 2nd roll and gave it to the Priest- it's the least
I could do after giving me run of the place.
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It's really a tough spot to be in when you have to go into a clients
office and tell him that the photographs from his newspapers
were not up to the standards we thought the book should have. How
do you do this and not lose your work? I decided that the only thing
that I could do was be up front and honest about these images. I
thought that if they were going to pay me to do this job that I
needed to use my best judgement and that was to look for other sources
for images.
I sat down with Bill and explained the situation as I saw it and
recommended that we hire a photographer in each location to shoot
the images for us. I was immediately relieved when he not
only agreed but thanked me for being honest with him. I have learned
that dealing with Bill was a great experience and I have come to
appreciate it. During this conversation, there was a discussion
about image consistency from one location to the next and because
we would be using different photographers at each location would
there be a visual consistency in the book? Since the images in the
book would be large, they would have to have both an artistic and
technical consistency and it was decided that one person should
shoot the images. So, you guessed it- I shot them.
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PTS is a small chain of newspapers and they specialize in small mostly
rural locations to do business in. PTS is also different from most newspaper
companies because they also "lease" publications from private
owners. Basically, PTS pays a fee to the owner, manages the day to day
operations and makes their profit from the residuals. To me, it's an incredibly
clever way to do business and I don't know of any other newspaper company
who operates like this. I'd come to find out that this was "Typical
PTS". I was in 15 states in about a month- traveling to each town
that the company has a newspaper in to shoot the slice of life images
that you'd typically associate with a newspaper. The plan was that each
publication would have two pages. One of those pages would have a full
page photo of something that's distinct to that community and a smaller
image of either the newspaper staff or a community event would be inset
into the full page image.
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While traveling, I made it a point to stop into the paper and meet
the staff. I was amazed at the quality of the facilities and equipment
that PTS was using- very unusual for a small chain of newspapers
to have good equipment. I was so impressed that I told Bill that
if I ever was gong to get back into the newspaper business, I'd
send them a resume.
In my travels, I went as far north as Linton, Indiana, where I
walked almost a mile in knee deep snow with a full compliment of
camera equipment to shoot a picture of a covered bridge and as far
west as Denver (actually, the newspaper was located in Ulysses,
Kansas- Denver was the closest airport that I could get a flight
into- a five hour drive to Ulysses). I went as far south as Mexico,
where the publisher of the Wesleco, Texas Town Crier took me to
Mexico for lunch. The specialty of the day was Goat...I was a little
leery at first, but decided that it tasted a lot like lamb and really
wasn't that bad. I also saw a misty road in an early Kentucky sunrise
while shooting in Paintsville, Kentucky. Other towns that I visited
were Batesville, Mississippi; Bowling Green, Missouri; Center, Texas;
Elsberry, Missouri; Hemphill, Texas; Lousiana, Missouri; Troy, Missouri;
Perryville, Missouri; South Pittsburg, Tennessee and Thomaston,
Georgia.
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SOUTH
PITTSBURG- Located just across the Tennessee-Alabama border, South
Pittsburg is a funny little town. The bridge pictured is mammoth
and spans across the Tennessee River. the locals call it "The
Bridge To Nowhere" because it was built as a Pork project and
the land across the river is basically undeveloped. One of the other
oddities in town was the fireworks store. We got lost trying to
find the hotel and stopped to ask for directions. The clerk of the
store pointed to a glow in the distance and told me to simply follow
the glow. Well, we did and at the end of the trail we not only found
the hotel but one of the largest, most colorful neon signs I've
ever seen. It was spectacular.
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THOMASTON-Thomaston
was one of the towns that I visited as a 2 day trip by itself. I
happened to go on Martin Luther King day and used it as an opportunity
to photograph the parade that the town had. One of the shots that
I made was the inset image of the police officer waving to the passer-by.
It's a typically southern photo and to me shows the charm of southern
life. I was also taken with the courthouse in Thomaston and used
it as the main image for the page. I was watching TV and saw a movie
that used this courthouse. The cover shot for the booklet was also
made in the pressroom of the Thomaston paper.
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I've scanned some of the pages so that you can see both the layouts
and the images that we used. As a technical sidebar, the images
were scanned with a UMAX S-12 flatbed scanner, which I have at home
and at the office. I like this scanner specifically for scanning
from publications. UMAX has a "descreen" setting that
allows scans to be made without the checkerboard (moiré pattern).
Each page was scanned individually and then pasted together in Photoshop.
To my knowledge, UMAX is the only scanner with this option.
I'd also like to thank the folks at PTS for allowing me to share
these images with you. They're a classy group of people and if you're
a newspaper photographer or are looking to break into the business,
they're worth a look.
Have a great week.
Mark Lent
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