October 12, 1998.

It was one of those days when an assignment was as much fun as opening birthday presents.

Sam Johnson, chairman of S.C. Johnson and Son (Johnson Wax), is embarking on a mind-boggling aviation adventure, and I got to be the guy behind the cameras that will show our readers what it's all about.

Johnson has decided to recreate his father's legendary 1935 trip to Brazil in search of the carnauba wax that was so important to the company. Sam is a pilot, and his first thought 10 years ago when he conceived of the trip, was to take his seaplane. That's not good enough, someone said, you have to take the Sikorsky.

The Sikorsky was a striking black, red, and yellow amphibious plane in which his father, the late H.F. Johnson, and four other men, flew to Brazil. Sam tracked the Sikorsky to Indonesia, and went there looking for it, but there was no trace of the plane left.

The newly constructed replica of the Sikorsky S-38 amphibious plane, which will recreate the 1935 S. C. Johnson and Son trip to Brazil, flies over the landmark Wind Point Lighthouse on a test flight, Friday October 9, 1998. Photo by Mark Hertzberg © 1998 Racine Journal Times

Enter Born Again Restorations of Owatonna, Minnesota, and two days ago Johnson proudly piloted his new replica of the Sikorsky from Owatonna to Racine. The company has a legendary aviation department, with a staff of corporate pilots, but they'll be flying support planes, because Sam, himself, will be the man at the wheel of the new Sikorsky. He'll be accompanied in the plane by his sons, Curt and Fisk.

I was pleased that we were able to arrange for me to shoot air-to-air photos of the plane so soon after its arrival here. The icing on the cake came when I found out that Johnson would be coming to the airport for another training flight about a half hour after Tom Kalina, a corporate pilot, got done putting the plane through its paces for me, and I could photograph him.

Bear in mind that Johnson is the successful head of a successful international corporation. And bear in mind that Johnson had a replica of his father's plane built from the ground up. Then remember that he is unpretentious and shies away from personal publicity.

The interior and cockpit of the Sikorsky Photo by Mark Hertzberg © 1998 Racine Journal Times

 

Sam Johnson, chairman of S. C. Johnson and Son, will pilot the newly constructed replica of the Sikorsky S-38 amphibious plane, which will recreate the 1935 S. C. Johnson and Son trip to Brazil. He is shown with the plane Friday October 9, 1998. Photo by Mark Hertzberg © 1998 Racine Journal Times

After awhile I saw a guy in slacks and a pullover sweater amble out onto the ramp. He was wearing a baseball cap and a worn leather flying jacket. The cap and jacket both had 1935-1998 Spirit of Carnauba insignia on them. He asked me what I thought of the plane. He compared it to driving his old Rolls Royce, a bit hard to steer, but "elegant," he said. Johnson pulled out a notebook and started comparing notes with Kalina. Kalina mentioned some specifications that had been refigured, and Johnson grinned. He had come up with the same figure on his own.

The trip will take several months and will culminate with an announcement of major ecological importance in Brazil. It will be the subject of a movie that the company has commissioned, and it will bring lots of publicity to the company.

It will also make a major statement about the chairman's...and the company's...sense of adventure and pushing forward with, pardon the expression, the sky being the limit. And I got to take the pictures of the plane that will be on our readers' breakfast tables tomorrow.

October 12, 1998

Mark Hertzberg

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Mark Hertzberg
< hertz@wi.net >
Director of Photography
Journal Times
Racine, Wisconsin
Other journals by Mark Hertzberg
363 May 2000 Three short topics
361 April 27, 2000 It's a moment frozen forever
359 April 18, 2000 I'm glad I wasn't working
346 February 18, 2000 Fatal Fire
343 January 28, 2000 Suicide By Cop
340 December 28, 1999 Four Minute Justice
338 December 11, 1999 In 1/125th of a second
336 December 4, 1999 Day in Court
332 Is Photojournalism Dead?Mark Hertzberg On the flip side, though, many newspapers that have made a 180-degree change have changed for the better rather than for the worse
325 October 10, 1999 Oh, the people you meet
324 September 29, 1999 It was an innocent question from a high school clerk
309 July 23, 1999 I didn't mind Jerome Vine spit at me twice
307 July 21, 1999 "What have you done? What have you dragged us into?"
303 July 17, 1999 If your mother says she loves you, check it out
292 June 23, 1999 You Never Know
283 May 17, 1999 Epilogue to May 4, 1999
276 May 4, 1999 David Raymond Segura, Sr. walked out of the Racine County Jail to the cheers and hugs of his family
272 April 25, 1999 Littleton. Burlington.
265 April 18, 1999 "I can't believe I'm being paid to have fun. "
261 April 15, 1999 It was the first time...
257 March 26, 1999 The Supreme Court isn't sure I should have been able to shoot one of the most dramatic pictures I've ever taken.
248 March 13, 1999 I got nauseous on the job today...
247 March 12, 1999 The prosecution's case
246 March 12, 1999

Sidebar: One of the most difficult issues for us to consider

239 March 1, 1999 That's your guy.
222 February 11, 1999 It's a lie to say that pictures never lie, as our readers and viewers know all too well.
215 February 4, 1999 Remember report cards?
213 February 1, 1999 I saw something horrifying and shocking this week
198 January 8, 1999 Damn, it's hard to cover news stories when you know the people involved in them, and when you have to put aside personal feelings to get the story.
192 December, 1998 This journal is a tribute to you, the reader
180 November 29, 1998 Abortion. That's the only word you have to mention in any conversation, and emotions are aroused , so imagine what it's like trying to make newsroom decisions about how to cover the issue. That's where we found ourselves Thursday morning at the Racine Journal Times.
178 November 22, 1998 We Interrupt This Broadcast
176 November 18, 1998 Our big story last week, indeed perhaps our biggest of the year, was a story about something that DIDN'T happen.
175 November 16, 1998 Did We Overact?
174 November 8, 1998 Wednesday was the day the yellow smiley face from that big chain of stores from Arkansas frowned at me.
171 November 3, 1998 Monday Morning, Post Gore
170 November 2, 1998 I'm so excited, I won't be able to sleep tonight
158 October 12, 1998 It was one of those days when an assignment was as much fun as opening birthday presents.
157 October 10, 1998 He's a cop...
150 September 21, 1998 A friend of mine calls it the ultimate form of channel surfing. .
146 September 11, 1998 ...sometimes we can have a positive effect on people's lives even when some readers think we are raking them over the coals. .
138 August 28, 1998 Sometimes the last thing a photographer wants to see is a camera.
120 July 25, 1998 They say that in England you are innocent until proven guilty; in France you are guilty until proven innocent; and in America you are innocent until the next edition of the newspaper flies off the presses or the evening news comes on.
111 July 12, 1998 We joke that today's newspaper is tomorrow's fish wrap. But for many people, our work lives on beyond just that day's paper.
109 July 7, 1998 Delgado, who sat in his orange county jail jumpsuit, had tears streaming down his face as he listened to the charges being read the day after his nine-month old son died on a hot summer day, strapped in his car seat, in the backseat of Delgado's broiling Dodge Omni
101 June 23, 1998 We've never shown the readers this sunset view of the city before...if all goes well, it'll stretch across Wednesday morning's front page. Today is Monday, though, and they first have to get through Tuesday's newspaper.
100 June 22, 1998 Last week I had the tables turned on me
87 June 4, 1998 ..none of those pictures would have been published without his help.
82 May 29, 1998 Today was one of those days in which you hit the lows and the highs.
78 May 26, 1998 You never know where a pair of dirty socks will take you
73 May 17, 1998 I no longer have to hide under semi-trailer trucks to shoot news pictures of major industries..
67 April 24, 1998 Stop the Presses
63 April 19, 1998 Sign of Discontent
43 March 24, 1998 Humphrey Bogart, move over.
42 March 23, 1998 In the end, only one photo was important...
32 February 27, 1998 My work has now been published in a new media...on a picket sign
28 February 24, 1998

Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 3

February 23, 1998 Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 2

 

22 February 20, 1998 Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 1
13 February 4, 1998 (9:24 AM) It was a situation where one has to shoot pictures first, and ask questions later Update: To Mark's February 4 posting
7 January 27, 1998 The viewfinder in our cameras is dark for the split second we shoot our photos...
5 January 23, 1998 Just what is news?
3 January 19, 1998 An 83-year-old reader called me this morning, in tears. .
 
Contributor since 1998
 
   


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