March 24, 1998

Humphrey Bogart, move over.

We're hiring a new editor for our paper. The successful candidate will be a far cry from the stereotype played by Humphrey Bogart in the 1952 movie "Deadline USA." His chain smoking, whiskey chugging guy who ran a newsroom full of copy Editors has been replaced by a different kind of editor. In Bogart's days, editors wore green eyeshades and yelled "Copy," and a copy boy would run a page of copy to the pneumatic tubes where they shot up to the composing room to be set in lead type on mammoth linotype machines. From there, it would become the next day's paper--the news--tangible, portable and king of the media hill.

In today's computer-driven newsroom, the editor won't be concerned with the next day's "paper," because the buzz word these days for what we publish is the "product." Consultants even talk about the number of entry points or elements on the front page. You know them better as photos, stories, and graphics.

We don't take readers for granted anymore, and today's editor has to be as much a marketing expert as an editor. The editor has to be a team leader, not a bully or dictator who shouts his/her will across the newsroom. The editor also spends as much time in meetings with the "management team" (classified and retail ad directors, circulation manager, marketing director, hr manager, comptroller, production manager, and publisher) as in meetings with newsroom desk editors.

Bogart's character was embroiled in a family ownership dispute that eventually led to the paper's demise. Today's editor is more likely than not to report to a publisher who reports to the out-of-town owners of a whole chain of newspapers. They, in turn, are beholden to the company's shareholders who demand a good return on their investment.

In Bogart's day, newspapers had virtual lock on delivering the news, though Radio was a competitor, to be sure. Television was in its infancy, and hundreds of afternoon papers thrived across America.

Main Street can be hustling and bustling, but there can still be time to read the morning paper as Mary Kaprelian did in front of her Main Street General Store in Racine, Wis., Friday, September 9, 1994. Photo by Mark Hertzberg/Racine Journal Times © 1994

That was 45 years ago, however, and we've lost many papers since then. There were seven dailies when I grew up in New York City in the 1950s and 1960s, down to three today. Many of the survivors nationwide switched to morning publication after evening papers started dying in droves in the late 60s and early 70s. Fewer people wanted to read a paper with news edited before noon when they got home from work because they could get the fresher news from television's evening news shows.

There is an apocryphal story about the change in our profession that goes back to 1965 when Winston Churchill died. Life magazine chartered a 707 jetliner, ripped out the interior, and turned it into an airborne color lab and magazine newsroom. By the time the jet landed in New York after a seven-hour flight from London, film had been processed and edited over the Atlantic, and the magazine was ready to go to the mammoth Donnelly printing plant in Chicago. There was only one problem...millions of people had already watched the funeral on live television, and weren't as interested in seeing Life magazine as they once would have been.

There is immense competition when it comes to delivering news and advertising information. What had once been a news monopoly in many cities, is now a part of a big mix. Readers and viewers now chose from radio, network television (which, in turn, is threatened by cable and Satellite television), the Internet, shoppers, the Yellow Pages, and so on. A former editor of the La Crosse Tribune, one of our sister papers, wrote a "white paper" about the state of the profession a few years ago. He urged journalists not to get hung up on how the news is delivered...whether it is by fax, computer, or a traditional bundle of newspaper pages. Our concern, he said, is to make sure that no matter how the news is delivered, we are the ones who keep the franchise of gathering that news.

When John Gaps of the Associated Press covered Princess Diana's funeral last summer, he was shooting with a digital camera. His still images could be sent worldwide within minutes of being taken. Photojournalists at some newspapers, including the Orlando Sentinel, are now even shooting still images for the newspaper as well as video for the newspaper's cable television station .

We newspaper guys outlived the old movie theater newsreels. Though the La Crosse advice is to worry about function, and not form, we still want to make sure no other media can say it outlived us. We have pride in picking a fresh newspaper off the conveyor seconds after it has rolled out of the press. Really, who wants to download the news onto a powerbook you are balancing on your lap while taking their morning constitutional in the Throne Room?

Indulge yourself in nostalgia, and rent the Bogart movie. While the pressures of modern corporate America have changed how we operate, the spirit of the folks putting out the paper hasn't changed.

"COPY!" .au sound file (60K)

 

Mark Hertzberg

 

Newsprint goes through the press during an evening press run Tuesday, Aug. 12, 1997 at the Racine Journal Times. Photo by Jim Slosiarek/Racine Journal Times © 1997

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Mark Hertzberg
< hertz@wi.net >
Director of Photography
Journal Times
Racine, Wisconsin
Other journals by Mark Hertzberg
363 May 2000 Three short topics
361 April 27, 2000 It's a moment frozen forever
359 April 18, 2000 I'm glad I wasn't working
346 February 18, 2000 Fatal Fire
343 January 28, 2000 Suicide By Cop
340 December 28, 1999 Four Minute Justice
338 December 11, 1999 In 1/125th of a second
336 December 4, 1999 Day in Court
332 Is Photojournalism Dead?Mark Hertzberg On the flip side, though, many newspapers that have made a 180-degree change have changed for the better rather than for the worse
325 October 10, 1999 Oh, the people you meet
324 September 29, 1999 It was an innocent question from a high school clerk
309 July 23, 1999 I didn't mind Jerome Vine spit at me twice
307 July 21, 1999 "What have you done? What have you dragged us into?"
303 July 17, 1999 If your mother says she loves you, check it out
292 June 23, 1999 You Never Know
283 May 17, 1999 Epilogue to May 4, 1999
276 May 4, 1999 David Raymond Segura, Sr. walked out of the Racine County Jail to the cheers and hugs of his family
272 April 25, 1999 Littleton. Burlington.
265 April 18, 1999 "I can't believe I'm being paid to have fun. "
261 April 15, 1999 It was the first time...
257 March 26, 1999 The Supreme Court isn't sure I should have been able to shoot one of the most dramatic pictures I've ever taken.
248 March 13, 1999 I got nauseous on the job today...
247 March 12, 1999 The prosecution's case
246 March 12, 1999

Sidebar: One of the most difficult issues for us to consider

239 March 1, 1999 That's your guy.
222 February 11, 1999 It's a lie to say that pictures never lie, as our readers and viewers know all too well.
215 February 4, 1999 Remember report cards?
213 February 1, 1999 I saw something horrifying and shocking this week
198 January 8, 1999 Damn, it's hard to cover news stories when you know the people involved in them, and when you have to put aside personal feelings to get the story.
192 December, 1998 This journal is a tribute to you, the reader
180 November 29, 1998 Abortion. That's the only word you have to mention in any conversation, and emotions are aroused , so imagine what it's like trying to make newsroom decisions about how to cover the issue. That's where we found ourselves Thursday morning at the Racine Journal Times.
178 November 22, 1998 We Interrupt This Broadcast
176 November 18, 1998 Our big story last week, indeed perhaps our biggest of the year, was a story about something that DIDN'T happen.
175 November 16, 1998 Did We Overact?
174 November 8, 1998 Wednesday was the day the yellow smiley face from that big chain of stores from Arkansas frowned at me.
171 November 3, 1998 Monday Morning, Post Gore
170 November 2, 1998 I'm so excited, I won't be able to sleep tonight
158 October 12, 1998 It was one of those days when an assignment was as much fun as opening birthday presents.
157 October 10, 1998 He's a cop...
150 September 21, 1998 A friend of mine calls it the ultimate form of channel surfing. .
146 September 11, 1998 ...sometimes we can have a positive effect on people's lives even when some readers think we are raking them over the coals. .
138 August 28, 1998 Sometimes the last thing a photographer wants to see is a camera.
120 July 25, 1998 They say that in England you are innocent until proven guilty; in France you are guilty until proven innocent; and in America you are innocent until the next edition of the newspaper flies off the presses or the evening news comes on.
111 July 12, 1998 We joke that today's newspaper is tomorrow's fish wrap. But for many people, our work lives on beyond just that day's paper.
109 July 7, 1998 Delgado, who sat in his orange county jail jumpsuit, had tears streaming down his face as he listened to the charges being read the day after his nine-month old son died on a hot summer day, strapped in his car seat, in the backseat of Delgado's broiling Dodge Omni
101 June 23, 1998 We've never shown the readers this sunset view of the city before...if all goes well, it'll stretch across Wednesday morning's front page. Today is Monday, though, and they first have to get through Tuesday's newspaper.
100 June 22, 1998 Last week I had the tables turned on me
87 June 4, 1998 ..none of those pictures would have been published without his help.
82 May 29, 1998 Today was one of those days in which you hit the lows and the highs.
78 May 26, 1998 You never know where a pair of dirty socks will take you
73 May 17, 1998 I no longer have to hide under semi-trailer trucks to shoot news pictures of major industries..
67 April 24, 1998 Stop the Presses
63 April 19, 1998 Sign of Discontent
43 March 24, 1998 Humphrey Bogart, move over.
42 March 23, 1998 In the end, only one photo was important...
32 February 27, 1998 My work has now been published in a new media...on a picket sign
28 February 24, 1998

Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 3

February 23, 1998 Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 2

 

22 February 20, 1998 Journalists usually love a good juicy story. I'm in the middle of covering one I hate. Part 1
13 February 4, 1998 (9:24 AM) It was a situation where one has to shoot pictures first, and ask questions later Update: To Mark's February 4 posting
7 January 27, 1998 The viewfinder in our cameras is dark for the split second we shoot our photos...
5 January 23, 1998 Just what is news?
3 January 19, 1998 An 83-year-old reader called me this morning, in tears. .
 
Contributor since 1998
 
   


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