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RACINE JOURNAL TIMES PHOTO ETHICS CODE AND PROTOCOL 11.1.95 Computer technology enables the manipulation of the content of a photo in such a way that the change is virtually undetectable. We believe the guiding principle of our profession is accuracy, whether we are editing words or photos. 1) There is a clear difference between news documentary photos, and feature portraits and illustrations that are posed or created for a particular story. The same ethical standards that are applied to written stories are applied to news documentary photos, including spot and general news photos, documentary photos, sports photos, and enterprise feature photos. 2) No photo of a news or live event is to be posed, nor should any attempt be made to direct the action by the photographer. 3) Any computer correction of a news documentary photo to enhance its final reproduction in the newspaper can include only those techniques which have been commonly accepted in traditional chemical darkrooms, including dodging or burning in selected areas of a photo without changing its content, and correction of technical defects such as scratches, dust marks, and color shifts caused by mixed lighting sources. No photographer, artist, copy editor, or photo output technician may change the actual color content of any news documentary photo. 4) When news documentary photos run with a story or as standalone photos, they may not be flipped to face the other way, they may not be stretched or shrunk to fit a layout, and color screens or colorizations may not be applied to them. "Cutouts" are the only permissible alterations to the background. When news documentary photos run in a skybox, they may be stretched or shrunk to fit the layout as long as there is no noticeable distortion of the subject. They may not be flipped. 5) Any photo that is created with computer technology or that is manipulated beyond the guidelines above must be labeled as a photo illustration. 6) The following protocol must be followed if there is any question about the accuracy of the color of a photo, or whether there are details that should be altered in consideration of acceptable community standards such as the accidental inclusion of genitals or obscene gestures or language: A newsroom consultation group shall discuss the question. The group shall include: the page editor; the photographer, when possible; the director of photography, when possible; the top newsroom editor available; the editor of the section where the photo will appear. The editor of the newspaper shall have the final say. The group will reach a consensus decision if the editor is not available. Any members of this group who are not present for the discussion should be left a message about the question that arose, and how it was resolved.
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Mark
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