November 30, 1998

"Dashing through the snow in a Chevy Lumina,

To the mall we go, to shoot another shopping story!"

 

Okay, it does not rhyme, we are in North Carolina and it is 70 degrees, there is no snow. But one of the longest standing Christmas traditions for me is the post Thanksgiving, pre-Christmas shopping stories. You have seen them hundreds of them through the years. They all fall along three basic story lines: How much are people spending? Shoplifting and mall safety, and what are this year's "hot" gifts? Spending and gifts change year to year, but one story remains the same: Christmas crime. It is the weekend after Thanksgiving and I have already shot: "Home burglaries are up", "Shopping on Thanksgiving day", "Santa at the Mall", "Furby Fever" and "Refinancing your home gives you more Christmas cash". These stories have been fun, "Furby" and "Refinancing" have a very unique look and feel to them. But it would not be Christmas for me with out "Mall Safety".

Sure enough, the Saturday after Thanksgiving, reporter Todd Hauer and I were driving to Cary Towne Center to shoot "Protecting you, your gifts and your wallet from Christmas bandits while at the mall".

This is a story where it is easy to say, "not again, let's get it over with, FAST!" After we shot the interviews and I started working on video for the story, I found myself having a really good time.

I hid in the Christmas tree and reindeer display in the center of the mall and "spied" on people with my camera. I would watch mothers set their bulging shopping bags on the floor behind them to attend to an irritated youngster in a stroller. I would spy on a sweet grandmother put her purse on the floor as she plotted a strategy to find the next perfect gift for her only grandson. I would peer through the branches at a tired husband plopped down on a bench with a dozen shopping bags around his feet.

But the story needed something more than voyeuristic video of Saturday afternoon shoppers. Then it hit me: steal from a friend. In the sprit of Christmas crime, Todd and I decided to shoot our story with a stolen idea.

Photographer Todd Ziemek at KOAT-TV in Albuquerque started a story on a hot air balloon photographer with a strange clicking sound in sheer darkness, then the blackness opens to daylight with the woman standing over the camera and Todd while lifting bags out of her trunk. We went out to the parking lot of the mall, took all my gear out of the trunk of my car and I looked at the small space. I am not exactly petite, but it was worth a try. I crawled into the trunk and slid to the back, "Wow! there is room for at least two bodies in here, always good to know." Todd Hauer handed me the camera, shut the lid and I was in complete darkness. I could hear him in my earpiece laughing maniacally on the wireless microphone, "Oh Lynn, were driving to Fayetteville!"

After a few takes of Todd explaining to viewers that you should always put presents in the trunk out of harm's sight, we had a good story on our hands.

My challenge to myself this holiday season will be to take the same old boring stories we do every year and spice them up with some new ideas, or some stolen ones.

November 30, 1998

Lynn French

earlier journal home later journal

 

Lynn French
< lefrench@interpath.com >
Photojournalist
WRAL-TV Raleigh, North Carolina
Other journals by Lynn French
357 April 1, 2000 Hard Blue Filter One
344 February 14 , 2000 Stories That Remain Untold
304 July 19, 1999 TV news is like living in New York City, every day is either the greatest or worst day of your life, there is no in between
295 July 6, 1999 Ahh the smell of it
279 May 8, 1999 Slump
252 March 19 1999 Tell Me A Story...
251 March 17, 1999 I often question if my inner world is bigger than my outer world
244 March 10, 1999 Dean Dome Doom and Chocolate City Redemption
226 February 14, 1999 I Miss My Dad
221 February 11, 1999 On The Cutting Edge and Teetering
205

January 26, 1999
Moonshine and Cow Boogers
199 January 8, 1999 There are days in the news business when you could not show up for work and no one would notice except for your empty parking space, which they would park in and not tell anyone.
197 January 7, 1999 Hello 1999
189 December 20, 1998 Photographers get sick. We shoot in 100 degree heat, then the reporter blasts the air conditioner in the car. We shoot in driving snow and wind until we can't feel our lower half then sit in a sweltering edit bay for a few hours. We forget to eat dinner because we needed to finish editing a story. We put our bodies through a lot of extremes all while lugging around 50 to 80 pounds of gear. And we love it, but our bodies fight back.
184 December 7, 1998 Looking Through My Viewfinder At a Covergirl
181 November 30, 1998 Okay, it does not rhyme, we are in North Carolina and it is 70 degrees, there is no snow. But one of the longest standing Christmas traditions for me is the post Thanksgiving, pre-Christmas shopping stories. You have seen them hundreds of them through the years. They all fall along three basic story lines: How much are people spending? Shoplifting and mall safety, and what are this year's "hot" gifts?
179 October, 1998 A WHOLE LOTTA I-40 (posted November 26, 1998)
 
Contributor since 1998
 
   


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